Mistake #8 - Limited Marketing There are two obvious marketing tools that nearly every seller uses: open houses and classified ads. Unfortunately, these two tools are rather ineffective. Less than 1% of homes are sold at open houses, and less than 3% are sold because of classified ads. In fact, Realtors often use open houses solely to attract future prospects, not to sell that particular house. Does your Realtor have a website? There are very few successful real estate professionals who don’t, and for good reason.
Your Realtor should employ a wide variety of marketing techniques and should be committed to selling your property; he or she should be available for every phone call from a prospective buyer. Most calls are received, and open houses are scheduled, during business hours, so make sure that your Realtor is working on selling your home during these hours (many Realtors work part-time).
